Introducer Portal FAQ
The New Introducer Portal Is Live!
We’ve recently launched a brand new introducer portal with new functionality to make the application process faster and smoother.
Unsure what the portal can do for you as an introducer? Find out everything there is to know in our FAQ below.
If you still have questions, don’t hesitate to reach out to our team directly.
Questions From Introducers
What is an introducer and can I refer clients to you?
An introducer is a broker who works for a brokerage and refers clients in need of business funding to us. If you regularly work with UK businesses that may benefit from short-term cash flow finance, we would be happy to work with you. There is no cost to partner with Funding Alternative.
How does the introducer relationship work?
It is simple. You submit a client’s details to us, we handle the assessment, offer, and funding process, and once a deal completes you receive a commission payment. We keep you informed throughout so you always know where your client’s case stands and we may ask you for further information along the way to help us with our review.
How do I submit an application for my client?
You have two options. You can submit applications through our introducer portal, which gives you a dedicated dashboard to track every case in real time and typically results in a faster turnaround.
Alternatively, you can email your client’s details directly to us at [email protected] and we will handle it from there. Either way, we will keep you updated at every stage.
Why is the introducer portal faster?
When you submit through the portal, we receive everything in a structured format and can pick it up immediately. Email submissions can occasionally require a back-and-forth to gather missing information, which adds time. If speed matters to your client, the portal is the better route.
What does my brokerage need to do before I can start introducing clients?
Do I need to be FCA authorised to introduce clients?
That depends on the nature of your brokerage and the type of clients you work with. Some brokerages are FCA authorised; others operate on a non-regulated basis. We can discuss this with you when you get in touch to make sure the arrangement works correctly for your situation.
How much commission do introducers earn?
Commission is paid as a percentage of the funded amount and varies depending on the product and deal size. We are transparent about our commission structure from the outset. Get in touch and we can walk you through exactly what to expect.
How and when do I get paid?
What types of clients are suitable for me to refer?
We work with UK-based businesses that need short-term cash flow funding, typically between £15,000 and £250,000. Good candidates are businesses with consistent revenue, at least six months of trading history, homeownership and a clear funding need — whether for growth, stock, staffing, or bridging a gap.
What information will you need to assess my client?
We typically need:
- Basic business details (such as registration number, what they do, website if applicable etc)
- Basic director details (full name, date of birth, property ownership details if applicable)
- 6 months of recent business bank statements, and OR open banking access through our secure Plaid integration.
- We also require permission to run a personal credit check as part of our assessment.
- The amount and type of facility being requested
- For larger amounts we may request management accounts or additional supporting information. We will let you know exactly what is needed once we have an initial view of the case.
How quickly will my client receive a decision?
We aim to provide an indicative offer within 4 hours of receiving a complete application. Submissions made through the introducer portal are typically processed faster as all information arrives in a structured format ready for review.
I already have a lending panel — why should I add Funding Alternative?
We specialise in fast, unsecured short-term cash flow funding for British businesses. If your panel does not already include a lender focused specifically on this area, we fill that gap. We are straightforward to work with — no unnecessary delays, clear commission, and a team that communicates.
Do you have an introducer portal I can use?
Yes. We have an introducer portal where you can submit applications, track the status of your cases in real time, and manage your client pipeline all in one place. You can register for access and we will get you set up quickly.
Who do I contact to find out more?
You can reach our team by email at [email protected] or by calling 0800 1026000.
You can also visit our Partner With Us page to express your interest in working together.
Questions About The Introducer Portal
Are you an introducer already using the portal? Visit our FAQ page with the most frequently asked questions we’ve received from introducers like you.
Need Help Making A Plan?
Just Get In Touch!
Apply online or call 0800 1026000 to set an appointment.